MALTESERS
CHRISTMAS SEEDING KIT
This delightful Christmas seeding kit commemorates the launch of Malteser’s new product, “Caramel Gold” - a caramel-infused malt wrapped in a rich gold chocolate. At Heaz, we conceptualized the “House of Maltesers”, which embodies the heartwarming and sweet essence of the holiday season.
To craft a luxurious and whimsical atmosphere, we embraced the brand’s key color and symbol of Christmas, red, accentuating it with gold details.
A suble gradation along each side adds depth to the entire kit. The included hangable ornament also has a special buckle to secure the gift during shipping, seamlessly blending function with the kit’s aesthetic. This highlights details not only in the design, but also in the structural consideration of the kit. The kit provides a branded experience that mirrors the atmosphere of the popup store in Seongsu, which showcased the theme of “a playground for Kidults (Kid-Adults)”. The unboxing experience is further enhanced with the inclusion of the brand’s iconic Maltesers bucket and graphics featuring soldiers, carousels, and toys, designed to resnate with the Kidult theme.
Client. Maltesers
Year. 2023
Brand Location. South Korea
Division Creative Director. Yumi Jung
Designer. Woojin seo, Ran choi
Photographer. Junghun Yeom
